3.
Explanation
Customer Relationship Management, commonly known as CRM, is a strategic business approach that revolves around putting customers at the heart of a company’s operations. It involves collecting, analyzing, and utilizing customer data to personalize interactions, streamline sales and marketing efforts,
and enhance customer service. CRM systems enable businesses to understand customer needs, improve engagement, and ultimately boost customer satisfaction and loyalty. By offering insights through data analysis and integration with other systems, CRM empowers companies to make informed decisions and maintain a competitive edge in today’s customer-centric marketplace.