Who authored "Thinking, Fast and slow", a book that delves into the dual-process model of the brain, exploring the dichotomy between two modes of thought ?

PU-MET : Panjab University MBA Entrance Exam with MCQ Answers 2024

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58.

Who authored "Thinking, Fast and slow", a book that delves into the dual-process model of the brain, exploring the dichotomy between two modes of thought ?

A: Daniel Kahneman

B: Amos Tversky

C: Malcolm Gladwell

D: Steven Pinker

The answer is: A

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Explanation

The correct option is A: Daniel Kahneman.

Daniel Kahneman is the author of "Thinking, Fast and Slow," a groundbreaking book that delves into the dual-process model of the brain. The book explores the dichotomy between two modes of thought: System 1, which is fast, automatic, and intuitive, and System 2, which is slow, deliberate, and analytical. Kahneman, a Nobel laureate in Economic Sciences, provides insights into how these two systems shape our judgments and decisions, highlighting the cognitive biases and heuristics that influence human behavior.